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Startup & Carats

Startup & Carats is the new project for Start-ups and innovative SMEs.

An exhibition/information area within Vicenzaoro, organized by Agenzia ICE together with IEG specifically for Start-Ups and innovative SMEs, to support the evolution and development of the gold and jewellery industry.

With the aim of putting all the players along the jewellery supply chain in contact with the most dynamic Start-Ups, a special area inside Vicenzaoro will be dedicated to exhibiting and presenting new and innovative enterprises. From processing to distribution, technologies and the finished product, every exhibitor will be able to draw on the expertise of young companies founded to respond to the specific needs of the jewellery world, but, above all, coming from other sectors.

Cross-fertilization and creativity will be the focus and engine of Vicenzaoro which, with the Startup and Carats project, further enriches its innovation platform offer.



Customers’ satisfaction and high quality are our driving forces. Our team's passion and unwavering commitment propel us forward, constantly striving for excellence with simplicity. Since 2004, we have been creating complete hardware and software solutions to manage product photography processes in companies. ALO equipment is the quickest way to obtain high quality product photos, videos and animations without any prior experience in photography or photo editing. Ignite your originality with ALO, Your creative zone.



Art&sofT is the Digital Agency specialized in the high-end world that supports you in a real business path. Our high-tech services embrace every need and range from online communication, to digital marketing, to the complete and personalized management of the jewellery store. Art&sofT is the Digital Agency specialized in the high-end world that supports you in a real business path. Our high-tech services embrace every need and range from online communication, to digital marketing, to the complete and personalized management of the jewellery store. 

The innovative suite we are presenting is XOX (XtraOrdinary Xperience), an entirely web-based CRM and ERP application that transforms the needs of jewellery and watchmaking boutiques into practical, effective, fast and above all always available and updated real time solutions. A real commercial and operational “Partner” of your jewellery business, where you can also discover the unique and exclusive X-Live integrated videoconferencing system!


Change2 is delighted to present you THE SIZER , the first and only digital tool that will allow you to find the correct measures of your ring and bracelet by just using the screen of your mobile phone. No more returns for wrong sizes!

Change2 unlocks the client's potential by developing & integrating innovative experiential solutions such as VR, AR, 3D configurator and Virtual Try-on directly on the Web or on a custom-built App.  

We are a digital tailor who is capable of delivering a range of custom software products and solutions for desktop, web and mobile. With a team of web and mobile app developers, 3D artist, marketers, communication specialists, and project managers we have you covered – from idea validation to custom app development, testing, governance and support.


Fortitudo Finance® is an innovative Italian startup that has created a customized finance service for operators in the gold and jewellery sector. If Fortitudo Finance® fails to obtain state grants for the customer:  

A) Fortitudo doesn't receive any compensation from the customer;  

B) Fortitudo compensates the customer with a bank transfer ranging from €250 to €1,000.   

This is a measure aimed at stimulating and creating benefits for all operators in the sector, from traders to artisans to producers.


Officina Orafa  is  an  innovative  company  that  operates  in  the  goldsmith  production,  a  true  4.0  industry. The company project is based on a strong business culture that combines the goldsmith craftsmanship  tradition  with  the  use  of  the  most  sophisticated  technology.  The high  quality  of  production and the promptness in responding to the renewed stylistic and production needs makes OfficinaOrafa creations unique: jewels in balance between creativity, innovation and craftsmanship excellence. Officina Orafa offers design and prototyping services through the creation of tailor-made jewels,  characterised by clean and essential lines, are made in 18-carat gold in all possible nuances, with enamels and precious stones: the collection of wedding rings, including around fifteen models, is  complemented by design and high jewellery lines.


Are you a Start-up or innovative SME*? Are innovation and creativity in your DNA?

Complete the form below and seize the chance to take part at Vicenzaoro January, free of charge, from 19th to 23rd  January with a pre-fitted stand (key in hand) in the “Startup & Carats” project exhibition area.

*defined as such pursuant to the regulation of reference: law no. 221/2012 converted into Leg. Dec. 179/2012, known as "2.0 Growth Decree"; in particular, Section IX refers to a new type of enterprise: the innovative start-up; law no. 33 of 24th March 2015, converted into Leg. Decree 3/2015, "Investment Compact", which introduced a new type of enterprise, the innovative Small and Medium-sized Enterprise. Registering on the portal is an indispensable requirement for being able to take part in the initiative.

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