Organized by

News

Monday, 13 December 2021

How luxury goods are being consumed today, according to Intesa Sanpaolo

How luxury goods are being consumed today, according to Intesa Sanpaolo

An important sign of recovery in luxuryrelated consumption comes from international markets, especially the Asian and American markets where consumer behavior has started up again more quickly.

According to Intesa Sanpaolo's Studies and Research Department, in a period of travel restrictions, the Chinese have purchased directly within national borders with greater recourse to the online channel and duty free in destinations such as Hainan and Macau, thanks to Beijing's policies that have raised the ceiling on tax-free spending, with a +27% growth estimate for Chinese consumers (source: Altagamma).

Among the various trends that have emerged, companies should note that consumers are showing an ever-increasing sensitivity towards the values that brands convey: more than 6 out of 10 consumers (7 out of 10 in the case of Millennials and Gen Z) are aware of the influence that sustainability and inclusion have on their decision-making process.

By investing in e-commerce and digital marketing, companies will be able to latch onto the growth linked to online channels and boost sales in physical shops as part of an ever-greater integrated purchasing process, which brands need to guarantee by means of a fluid crosschannel experience. In general, the worldwide demand for gold jewelry consolidates in the second quarter of the year (+60%) the rebound already recorded in the first three months of 2021 (+54%). The Italian goldsmith sector is showing a good ability to catch these signs of recovery with a turnover up 80% compared to the lows of the first half of 2020, but that, above all, is already 8% higher than the same period of 2019.

Even Italian gold jewelry exports have already recovered pre-crisis levels both in quantity (+3.6%) and in value (+0.4%), thanks mainly to the pull of the United States, back to being one of the engines of growth in the sector.

Federica Frosini, Editor in Chief VO+

Live #vicenzaoro


    DOWNLOAD OFFICIAL VICENZAORO APP FOR FREE

    A complete guide to make your visit smooth, always at hand. Your badge, the exhibitors list, the maps of the halls, the events program and all the useful information to get around Vicenzaoro in the best possible way.

    Subscribe here

    Consent for the purposes of privacy
    Having read the information communicated to me, I declare the following intention regarding the processing of data for independent direct marketing purposes by third-party IEG partners (purpose 4 of the privacy notice).

    SUBSCRIBE TO THE NEWSLETTER

    Subscribe to our newsletter to stay up to date on the latest news in the world of jewelry and events.
    © ITALIAN EXHIBITION GROUP SpA© All rights reserved - Via Emilia 155, 47921 Rimini - CF/PI 00139440408 - Registro Imprese: Rimini P.I e n. Reg. Imprese 00139440408 - Capitale Sociale € 52.214.897 i.v.
    Your browser is out of date!

    Update your browser to view this website correctly. Update my browser now

    ×